However, the Nepal Tourism Recovery action group quickly launched the I AM IN NEPAL NOW #NepalNOW #stillsmiling social media campaign to counter the vast numbers of negative stories circulating on the Internet. Destinations and operators that have prepared well and implemented the best strategies to manage the crisis will be best positioned to survive the crisis and welcome visitors again as quickly as possible.Ĭrisis Example 1: Nepal earthquake responseįollowing the earthquake in Nepal in 2015, when 9,000 people lost their lives and more than 800 monuments were damaged, the nation’s image suffered from negative international reporting and tourist arrivals fell by more than one-third in the year, from 790,000 in 2014 to 539,000 in 2015. Past events have shown that the tourism industry is resilient, and there is ample evidence that shows tourists are keen to resume travel to affected areas once the disaster has passed.
Nevertheless, there is reason to be optimistic.
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Planning for and understanding how to manage risk when a crisis occurs and deal with the issues that arise from unforeseen events are key to mitigating the negative effects of a crisis on your tourism business. In recent years, there have been several major crises, including the Easter Day bombings in Sri Lanka in 2019, and widespread political unrest in Ethiopia during the same year, both of which had a major impact on the tourism industry.Ĭrises can have a long-term negative impact on a destination both in terms of the destination’s image and its visitor numbers. Such risks and crises pose significant threats to the tourism industry, destinations and tour operators working in the sector. Crises come in many forms, including health threats like the 2020 global coronavirus pandemic, natural disasters such as earthquakes and floods, political unrest and terrorist attacks. As a result, it is constantly evolving and is particularly vulnerable to unexpected crises. The tourism industry operates in a dynamic environment that involves many interconnected sectors. With a plan in place that outlines the process of managing a crisis, organisations can adapt more easily to deal with a crisis. A crisis is defined as a time of difficulty or danger and is usually a time when difficult or challenging decisions must be made. Risk management is a planned process through which organisations manage active crises.
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